Chief Executive Officer
Pichitchai serves as i-Tail’s Chief Executive Officer and has been with Thai Union Group for over 30 years. He was previously i-Tail’s Chief Commercial Officer, and General Manager and President of the Global PetCare Business Unit of Thai Union Manufacturing Co., Ltd. Pichitchai received his Bachelor of Economics Program from Thammasat University, Thailand and Master of Business Administration from the University of Hartford, USA.
Pichitchai lives with his wife and son in Bangkok. They enjoy spending weekends baking together, with Pichitchai as sous chef, and scouting out the newest trendy restaurants. Pichitchai is also an avid swimmer. Growing up, Pichitchai had a dog named Benji (named after Benji from the movie due to his resemblance). Benji was Pichitchai’s childhood best friend.